Media Literacy - Foundational Knowledge

What is media?
  • The term media is the plural form of medium. Medium may be defined as:
    "a system or channel used for transmitting information, expression or entertainment. To a communication specialist, television may be the medium of choice. To the sculptor, clay may be the medium of choice."
    The key word in this definition is transmit.
    -- NB Virtual High Media Studies 120

  • How do we transmit our ideas from one person to another?
    If we talk face-to-face, then we are not using media.
    Almost everything else is!
    - Books and text
    - Drawings, cartoons, comics
    - Graphics, logos
    - Photographs
    - Posters, brochures
    - Web sites
    - Videos, movies, short films
    - Games (online, PC, mobile) 


Why study media?

  • DETOUR: Watch "Spin" and "Get Inspired" and respond using the "Media Response Sheets"

Now, why do you think we study media?

What about Copyright?

Copyright Summary:
  • As long as it is for educational purposes, then you can take sound, images and video and modify them to your project.
  • You need to pay for the rights to use a sound, image or video whenever you are making acommercial product (where someone is making money from your work and/or your work is promoting something beyond education)


Copyright Free Links: